, March 22, 2018 ) North America Cereals Market
was worth USD 15.12 billion in 2017 and estimated to be growing at a CAGR of 4.21%, to reach USD 18.58 billion by 2022. Breakfast cereals are produced from processed grains and can be consumed in dry, hot or cold form. They have become the most commonly consumed breakfast items as it is easy to make and is nutritious as well.
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Change in the breakfast habits and demographics across the emerging economies have been acting as the major growth drivers for the market growth of breakfast cereals. People are trying to imitate the Western food habits which have led to the further development of the market. Due to lower calorific value and high nutrition content, it is considered as an ideal breakfast across the world. The wide range of alternatives to the breakfast items and inexpensive breakfast options may create obstacles for the growth of the market. Moreover, the limited access to palm oil which is a major ingredient in cereals may pose a restraint to the market growth.
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The market for Cereals is broadly categorized into type, ingredient type and distribution channel. By type the market is segmented into hot cereals and ready to eat cereals. Ready to eat cereals dominate the market share. By ingredient type the market is divided into rice, wheat, corn, barley and others. Rice based cereals account for a major share of the market revenue. By distribution channel the market is classified into supermarkets and hypermarkets, independent retailers, specialist retailers, convenience stores and others.On the basis of geography, the market is analysed under various regions namely U.S.A and Canada. The Cereals market was dominated by North America followed by Europe. Despite being the lead market it is expected to witness a decline over the next few years as the market has reached saturation.
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• Hot cereals
• Ready to eat cereals
• Y-o-Y Growth Analysis, By type
• Market Attractiveness Analysis, By type
• Market Share Analysis, By type
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Some of the major companies dominating the market, by their products and services include General Mills, Kellogg Company, Nestle Inc. , PepsiCo Inc. , The Coca-Cola Company.
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