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Canada Business News and Press Releases
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(EMAILWIRE.COM, October 21, 2011 ) London, UK -- The increasing popularity of American sports in the UK has led to a rise in sales of Converse shoes on this side of the Atlantic. The company has been in existence since the early 20th century, and now British consumers are also able to find a wide selection of styles and designs.
Many of the most famous US basketball players have lucrative contracts to wear the distinctive Converse brand, increasing their visibility to a worldwide TV audience. And in 2012, the London Olympics could lead to a boom for suppliers of all leading sportswear brands.
Base, a leading fashion supplier, offers an extensive selection of Converse shoes that are tough and hard-wearing, yet at the same time extremely stylish and fashionable. And the prices are surprisingly low, so itÂ’s easy for youngsters to keep up with the latest trends and not have to place too much strain on the family budgets.
Basketball has been a hugely popular sport in the USA for many years, but it has remained a relatively low-key activity in the UK. Many European countries have huge fan bases that follow the NBA as well as their local leagues. In fact, the sport is immensely popular in Spain, Greece and several Balkan nations.
When London plays host to the Olympics next year, there is a very real chance that basketball will become more popular in the UK. Retailers in the high streets and on the Internet are hoping sales of Converse footwear will enjoy a noticeable surge from summer 2012 onwards.
With many European TV networks broadcasting plenty of American sports live, the NBA, NFL and other US sporting bodies are looking to expand their empires. In October 2011, there will be a live NFL game at Wembley Stadium, and those organisations that monitor the sales of sports clothing will be very interested indeed.
About Base Fashion:
Base is a family business that has been trading in fashion for 4 generations. Formally known as GranditerÂ’s, Base launched its boysÂ’ wear collection in 1990. In 2008 we launched the e-commerce website under the name Base Fashion.
Mediaconnect.co.uk
Helen Ritchie
(138) - 252 - 5220
pr@mediaconnect.co.uk 
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