, January 09, 2018 ) The North America Water Enhancers Market
was worth $455.4 million in 2016 and estimated to be growing at a CAGR of 11.9%, to reach $799.3 million by 2021. North America market is a pioneer market for the new water enhancer products and is expected to remain highest in the forecast period.
A shift is observed among consumers from carbonated drinks to different forms of bottled water. Market players are making efforts to make plain water interesting and at the same time providing hydration with zero or low calories. Increase in demand of product has resulted into launch of new different flavoured products.
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Major factors driving the water enhancers market are convenience related to product, ease of access and better health status. Moreover, small convenient packaging and on the go nature of product are also fuelling the growth of the market. Few restraints for the market are safety concerns associated with intake and lack of awareness among consumers.
The North America Water enhancers market is segmented on the basis of product type into Flavoured drops, Energy drops, Fitness and workout drops. Out of all, Energy drops segment leads the market due to their demand amongst the athletic and fitness-oriented consumers. Based on the active ingredients present the market is categorized into Vitamins, Electrolytes, Sweeteners, Anti-oxidants. Furthermore, based on the source type the market is analysed under Fruits, Vegetables, Tea and Coffee, Coconut water & other inclusive segments.
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Based on geography North America market is segmented into USA and Canada. USA leads the market in the region while Canada is estimated to grow at highest rate due to availability of consumer specificity and sophistication.
The companies with constant expansion of production capacities and product range with a backed up appealing marketing strategy have gained a substantial consumer demand and are progressing consequently. Therefore, the new entrants should concentrate on effective supply chain moderations to compete with the big players. Some of the major companies in the market include Arizona Beverages USA, The Coca-Cola Company, PepsiCo, Nestle and Kraft foods.
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The North America Water enhancers Market study offers the following deliverables:
• North America, regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
• Segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
• Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
• Study of the effect of exogenous and endogenous factors that affect the North America market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
• Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
• A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
• Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
• An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
• Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
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