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Canada Business News and Press Releases
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(EMAILWIRE.COM, January 14, 2012 ) VANCOUVER, Canada - The directors of Player Response Marketing are pleased to announce that they will be exhibiting in the new 2nd level iGaming area at the International Casino Exhibition (ICE) this month. The exhibition runs from January 24 to January 26 at the Earls Court conference center in London, England.
“Even though we have taken a stand in the iGaming section, we actually work with both online and land based casinos”, stated Gian Perroni, one of the company’s managing partners. “This is the gaming industry’s largest annual exhibition, and everyone serious about their gaming business attends. We hope to have all of our current clients visit us in our stand - LI-225 – and look forward to meeting new prospective clients as well.”
Player Response Marketing focuses on player and affiliate acquisition for all iGaming verticals, and will be providing attendees with information and examples of their current and previous marketing campaigns. The company offers traditional offline marketing solutions including direct mail and print advertising, as well as a full selection of response media ranging from email marketing through online media buys. In addition the company is able to offer customized Facebook casino applications, and complete Social Marketing Optimization services.
Player Response was launched in 2011 by three experienced marketing professionals; Jason Butcher, James Bradley, and Gian Perroni. The management teamsÂ’ experience includes casino and poker site management, affiliate program direction, and land based casino positions. In addition to providing service for a wide range of gaming clients, Player Response also manages the marketing and affiliate programs for several online brands.
Player Response also represents CasinoZone, a fully customizable Facebook app that casinos can use to help direct additional traffic to their real money operations, but also develop as another revenue stream. “We provide full support from inception through operations, and can help you build this important part of your brand marketing moving forward”, said Perroni.
ICE conference attendees that visit Player ResponseÂ’s stand will also have the opportunity to win a grand prize of a 5,000 piece direct mailing campaign to prospects anywhere in the world, including print, letter-shop work, postage, and 5,000 custom CD's. In addition a targeted opt-in prospect list of online gamblers will be included. The retail of this prize is estimated to be US$18,000.00.
Companies or individuals interested in arranging an appointment to discuss existing or new marketing opportunities can do so by sending an email to sales@playerresponse.com or by visiting them at the ICE conference. The partners will also be attending the London Affiliate Conference at the Old Billingsgate conference center from January 26 – 28.
For more information about Player Response Marketing and how or unique range of marketing services can improve your business, please visit www.playerresponse.com today.
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About Player Response Marketing
Player Response Marketing is a direct response marketing company providing a unique range of online and offline marketing, affiliate management services and consulting services for online and land-based gambling brands. The company was launched early in 2011, and is directed by a senior management team with over 40 years of combined experience in the gambling industry. Player Response works with clients to acquire new players and affiliates while improving response rates and lowering acquisition costs. Please visit their website at www.PlayerResponse.com for further information, or contact them directly by email to sales@playerresponse.com.
Player Response Marketing
James Bradley
+1.604.569.0301
james@playerresponse.com 
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