New 36Pix White Paper Reveals That Consumers Are Ready To Buy School & Sports Portraits Online

(EMAILWIRE.COM, February 06, 2012 ) Montreal, Canada -- 36Pix, the leader in green screen services for the photography industry, announced the release of a white paper focused on online ordering in the portrait photography market. The study, entitled, “Implementing an Online Storefront in High Volume Portrait Photography”, shows that consumers are ready to buy their photos online and photographers can create new business opportunities by leveraging their web capabilities.

“What we’ve seen in the industry over the last few years is that consumers want the accessibility and convenience of ordering online,” said Robert Ste-Marie, President of 36Pix. “They want to be able to send a link to their aunt across the country who can order her niece’s photos and have them delivered to her door.”

The paper discusses the recent developments in online ordering as it pertains to high volume portrait photography. While the market has become stagnant, portrait photographers can regenerate customer interest by offering innovative products and services through green screen and an online storefront. The purchase behaviors of a test market were monitored over several years to gain a clearer understanding of the readiness of consumers to buy online.

Robert Ste-Marie will be discussing these finding as part of his presentation at the PSPA/SPAA 2012 Conference in Las Vegas, NV. His presentation, Opening New Revenue Streams through Green Screen Photography, will take place Feb. 19, 2012 at 1:30pm at the Renaissance Hotel.

Visit www.36pix.com/downloads to download the white paper.

About 36Pix
36Pix is the leading provider of green screen services for the photography industry, including printing, digital background replacement, workflow services and an online storefront. With the proprietary ChromaStar® green screen technology, 36Pix offers the highest quality Green Screen Background Replacement and KnockOut solutions on the market today. 36Pix also simplifies the photography production process with turnkey solutions that include online ordering and the web-based DAPHNE® workflow system. 36Pix is headquartered in Montreal, Canada, with customers in North America and Europe.

For more information please visit www.36pix.com.

Press Release Courtesy of Online PR Media: http://bit.ly/yt0y3d

36Pix
Robert Silverman
1-866-900-7788
enaumov@36pix.com